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Thursday, April 5, 2012
Backed By Time, Next Issue Launches A Tablet Newsstand With Netflix-Style Pricing
Many magazine publishers see the iPad as their salvation. Five of the big ones (Conde Nast, Hearst, Meredith, News Corp., and Time Inc.) banded together to create a joint venture called Next Issue Media, and today the company is launching its Android app. CEO Morgan Guenther (formerly president of Tivo) says that despite all the excitement about bringing magazines to tablets, the current system is lacking ? specifically, the need to download a new app for every magazine. Gone is the "newsstand" feeling of walking into a store and browsing a rack of titles. Instead, it's like you're ushered into a windowless room where you can read a copy of Wired. Want to read The New Yorker? You'll have to leave for another room.
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