Banijay Licenses Honey, Pack the Bags! in China

PARIS/COPENHAGEN: Banijay International has firmed up an agreement with Shen Zhen Satellite TV?in China for the Air Productions format Honey, Pack the Bags!, which will launch with a local Chinese version later this month.

Idea Asia Media will co-produce the 12x1-hour iteration with Shen Zhen Satellite TV. The show?which was created by Air, part of the Banijay Group, originally for France 2?will air weekly in prime time. There is an option to extend the show to a full 24 episodes.

Karoline Spodsberg, the managing director of Banijay International, said, ?I am thrilled to see another Banijay International format traveling to China. China is displaying a very strong appetite for unscripted formats right now so it?s important that we are front and center to provide the wide range of clients in the region with what they want. Gaining a foothold in China also gives a strong entry to Asia in general which as an emerging format market is a crucial focus for us going forward.?

Nan HU, the managing director of Idea Asia Media, added, ?We can?t wait to get Honey, Pack the Bags! on air, our viewers want fun, high energy, entertainment and we think it will deliver not only that, but also interesting trivia and amazing travel experiences.?
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