As you may have heard, Sony is suing Bridgestone and the actor who portrays Kevin Butler in their PS3 commercials. The entire situation stems from the actor appearing in a Bridgestone commercial playing a Nintendo Wii.
Instead of rolling with it Sony has decided to sue both Bridgestone and the actor. I honestly think it would be best to simply continue to make Kevin Butler ads and make fun of the coincidence. But Sony has issued this statement:
Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he?s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony?s intellectual property, creates confusion in the market, and causes damage to Sony.
I understand Sony?s complaint. I get it, I really do. But this only hurts the image of an ?iconic personality directly associated with Playstation? if they let it. And this lawsuit is making it even worse. It would show much more class to turn this around and use it comically in a new Playstation advertising campaign.
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